There aren’t many studies on this topic, but alternative motivation for jogging and running can be a huge factor in getting fitter and healthier. Have you ever noticed how fast someone runs during a local football, baseball, or basketball game? It’s not necessarily a trained runner, but just a person involved and excited about the goal of the game. What’s driving them? The adrenaline of winning the game? The fear of losing? Concern about their teammates’ opinions if they don’t perform well? Or maybe all of these factors combined?

Kimbal Musk once said, “It’s the question of priority: people would rather order an already cooked McDonald’s meal and wait for it while lying on a couch watching Netflix, than cook a healthy meal for themselves.” This highlights the broader issue of motivation and convenience in our choices.

But what if you could go a little further? Would you run faster if someone was chasing you to cause harm? Or if you were chasing a kidnapper or someone who stole from you or your loved one? Or perhaps a future mass murderer on their way to commit a major crime?

The origins of Action Run go back a few years. The idea of making running interactive first gave rise to outdoor fitness adventures for groups of people who found traditional activities boring and needed some gamification for motivation. A group of people would be separated into two teams: spies or bank robbers and cops or undercover agents.

Over 2+ years of these interactive outdoor fitness adventures, attracting all kinds of unmotivated people, a clear trend emerged: the deeper the interactive dive, the bigger the impact. And the bigger the impact, the better the result: staying fit and staying overall excited about this interactive activity as part of your routine.

Just as Musk suggests that the convenience of unhealthy food often wins over cooking, Action Run aims to make fitness so engaging and immersive that it becomes the preferred priority, seamlessly integrating excitement and health into your life.